REAL RESULTS

TEN THOUSAND AT THE DOOR WHO WILL ANSWER THE CALL: Case Study on LinkedIn Outreach Success

Background

In our recent LinkedIn outreach campaign, we aimed to raise funds by leveraging the power of social connections. This case study examines the results of our efforts, focusing on the effectiveness of automated messaging and connection requests.

Campaign Execution

We initiated the campaign by sending over 50,000 connection requests across just three senior closers, with a primary focus on engaging potential investors. In addition, we expanded our outreach by setting up ten additional SDR’s with full automation, which were used to a lesser extent.

Results

Connection Success: From the initial 50,000+ connection requests, approximately 20,000 individuals accepted connections with the three primary closers.
Extended Network Engagement: The auxiliary SDRs contributed an additional 10,000 connections.
Message Response Rate: We sent about 15,000 automated messages, receiving responses from 10-15% of the recipients, totalling between 3,000 and 5,000 serious replies.
Lead Conversion: Of those who replied, 20% were converted into calls and potential deals, translating to 600 to 1,000 promising opportunities in the hundreds of millions.

Outcome

The strategic utilization of LinkedIn not only facilitated significant engagement but also culminated in accumulating a reported additional $100 million for their top ten hedge fund.

Conclusion

This successful campaign highlights the potential of targeted LinkedIn outreach in achieving substantial investment goals, employing both direct connection requests and automated follow-up messaging as key components of the strategy.

WORK WITH US