There are several concerns that big companies may have when considering hiring an outside marketing company:
- Cost: Marketing can be expensive, and companies may be hesitant to invest in an outside marketing firm if they are uncertain about the return on investment.
- Control: Companies may be concerned about relinquishing control over their marketing efforts to an outside firm.
- Expertise: Companies may worry that an outside marketing firm may not have the necessary expertise or knowledge about their industry.
- Compatibility: Companies may be concerned about whether the outside marketing firm will be a good fit culturally or whether their values and goals will align.
- Communication: Companies may be concerned about whether there will be good communication and collaboration between their internal team and the outside marketing firm.
In terms of human behavioral concerns, some of the issues that companies may be concerned about when hiring an outside marketing firm include:
- Trust: Companies may be concerned about whether they can trust the outside marketing firm to handle their marketing efforts effectively and ethically.
- Reliability: Companies may be concerned about whether the outside marketing firm will be reliable and meet deadlines.
- Flexibility: Companies may be concerned about whether the outside marketing firm will be flexible and able to adapt to changing circumstances or needs.
- Creativity: Companies may be concerned about whether the outside marketing firm will be able to bring fresh, creative ideas to the table.
- Professionalism: Companies may be concerned about whether the outside marketing firm will conduct themselves in a professional manner and maintain confidentiality.
