SDR ENABLEMENT-AS-A-SERVICE
In today’s fast-paced business environment, scaling your sales operations efficiently is crucial for sustained growth. Traditional methods of expanding sales teams are fraught with high costs, lengthy training periods, and the constant challenge of employee turnover.
Hiring and training a new Sales Development Representative (SDR) is expensive, time consuming and risky for SMB and mid-market businesses. When considering recruiting fees, training expenses and lost productivity –
Based on an average SDR tenure of ~17 months – the decision to hire new SDRs places a heavy + urgent burden on leadership to recoup initial investments.
Top salespeople excel at building relationships and closing deals — not when they’re bogged down with repetitive tasks. But…
Even worse, high volumes of low value, repetitive tasks accelerates – employee burnout, turnover, and the loss of institutional knowledge and investment(s).
When SDRs are flooded with too many leads, the quality of engagement and follow-up typically declines.
Although it may seem that more leads equals more sales opportunities, the opposite is often true:
This inefficiency not only results in wasted effort but also in lost revenue opportunities, as the most promising leads grow cold.
Source: Operatix
BONUS: PRODUCTIVITY PARADOX
When SDRs are flooded with too many leads, the quality of engagement and follow-up typically declines.
Although it may seem that more leads equals more sales opportunities, the opposite is often true.
When buried in busy work, overwhelmed SDRs can experience conversion rates drop from 80% to 5%.
No commission check for them, no revenue growth for you.
